The retail sector has undergone significant transformation in the last decade with new technologies, intensifying competition and increasingly sophisticated consumers all playing
their part in revolutionising the retail landscape. Customer engagement remains a high priority, as
the sector begins to embrace and deploy mobile strategies alongside a physical store presence,
to unify the brand experience and take customer engagement to a new level. For this transformation
to be successful, retail brands must have a clear focus on understanding their customers intimately, providing a highly personalised experience that delights the customer and encourages loyalty, while striving for operational efficiencies and cost reduction. 2019 continues to present challenges for the retail sector. This includes the rise of experiential retail, heavy discounting, the popularity of

Insta-shopping, sustainability and how the outcome of Brexit will affect retailers. Retailers will need to revolutionise their retail spaces and make them experience-led bringing the unexpected.